Google Hotel Ads is an online marketing platform that enables hotels to showcase their properties on the search engine. It can help even small hotels be be more visible on the search results and compete favourably with large chains. As such, it is now a vital part of the online distribution mix for most hotels.

Google Hotel Ads are an option for hotels that wish to avoid a commission fee on reservations. This is a great way for hotels to compete with big OTAs. They will display rates from the hotel’s booking engine, which is displayed in a visual format.

If you want to attract people to your hotel, you need to know what your target audience is. The best way to do this is to define a buyer persona. You can then tailor your marketing campaign to reach this audience.