Are you looking for a method of getting your hotel’s website on Google Hotel Ads? Then this article has you covered.

Optimize the booking experience

When getting your hotel’s website onto Google hotel ads, you must ensure that you optimize the booking experience. This will ensure that you increase your direct bookings. In addition, your rates and visibility should be competitive.

You also need to manage your ad campaigns to ensure that you get the most out of them. There are many bidding strategies you can use to control your ad spend. These include fixed bids per night, percent of room price, and price per click.

Before you start your ad campaign, you need to have an approved integration partner. This partner will collect and feed your POS data. The data will be used to determine your bid. If you are not participating in an authorized integration program, your ad may be rejected.

Google hotel ads also give you a chance to showcase your hotel to prospective guests. The ads appear when a traveler searches for a specific hotel, property, or location. They contain the name of the hotel, a description, and a callout extension. Once the user clicks on the ad, they are taken to your hotel’s web site.

Getting your OTA website on Google hotel ads requires a comprehensive, ongoing management process. You should have a hotel channel manager who will be responsible for ensuring that your GMB listing is complete, accurate, and up to date. Also, your channel manager will maintain rate parity across all channels.

Another aspect you should consider is how to use search engine marketing (SEM) to convert visitors into bookings. A study by Odysys found that the overall conversion rates from Google hotel ads were largely dependent on the experience users had with your booking engine.

Your hotel website should be responsive and mobile-friendly. It should load quickly and easily. Make sure to use photos of the amenities and other features. Additionally, highlight the best testimonials.

Google’s new Hotel Search features greatly improve the deal-finding nature of aggregation content. With fewer clicks and a more streamlined search experience, your users will be more likely to book a stay.

In order to maximize your chances of generating direct bookings, you should make sure that your rates are competitive with OTAs. Besides, Google will focus on ways to make its auction more competitive, so your hotel will benefit from these changes.

Adjust the bidding of any campaign based on different variables

A good campaign bidding strategy will take into account many aspects of your campaign. For example, you’ll need to take into consideration the optimal time for your ads to be displayed. Also, the type of traffic your ads are exposed to is important. You can adjust your bids to take into account the demographics of your audience. To help you do this, Google has a helpful tool: the bid estimator.

Using the bid estimator will help you determine the appropriate bid increments for your campaigns. This is especially true if you are targeting a particular segment of your target audience. Bid adjustments can be applied to various levels of your Google ads account. The bid estimator is a good place to start, especially if you’re using an automated bidding strategy.

Although you may be disappointed to learn that you don’t have direct access to your competitor’s data, you can use tools like Google Analytics to get a leg up. This way, you’ll be able to analyze your competitors’ metrics in real time. And you can get the benefits of increased visibility and a more accurate estimate of which ads have the highest conversion rates.

Whether you are looking to maximize your budget, increase the chances of your ad being displayed, or just to get in the game, you’ll need to implement the best campaign bidding strategy to achieve your goals. Luckily, there are many ways to do so. From ensuring you are bidding on the right keywords to utilizing the latest optimization technologies, Google has the tools and knowledge to help you. In fact, Google even offers a free one-year trial of the Smart Campaigns feature to give you a leg up on the competition.

Taking the time to learn the ins and outs of Google’s bidding tools will allow you to take control of your online marketing campaigns. From optimizing your bids to analyzing your traffic, you’ll be able to see the real results of your efforts. As a result, you’ll be able to increase your ROI and increase your overall profits.

OTA Gateway Bnovo charges a monthly subscription for each connected hotel

The hotel industry is no longer left behind when it comes to digital advertising. Google has developed a number of tools to help hotels get their websites in front of potential customers. These include Google Hotels Ads and the Google My Business tool.

With Google Hotel Ads, a hotel can promote their availability and pricing online. This will increase direct traffic to the property. Guests can make a reservation directly through the ad. Besides, they’ll have an easy time comparing the price of properties on various OTAs.

Google Hotel Ads is part of a new metasearch product launched by the search giant. It’s designed to help hotels compete with the major OTAs.

Google has redesigned its hotel search module. Now, it includes photos, prices, and reviews. Previously, the hotel search module was positioned on the right side of the page. However, now it’s shifted to the left. In order to participate in the program, the hotel must have a Google My Business listing with a photo and accurate address.

Hotels can also take advantage of the metasearch box. This is a more prominent box that sits underneath the hotel search ad. When a shopper clicks the box, they’re redirected to the OTA Gateway’s booking module.

The OTA Gateway is an official API provider for Google Hotel Ads. It charges a monthly subscription for each connected hotel. To set up the account, you’ll need a partner’s PARTNER-HOTEL-ID. You’ll also need a personal Google Ads account.

With a Google My Business listing, you can use a Google Ads ad to drive traffic to your hotel. Once you create an active campaign, the ad links users to your hotel’s website.

In addition to the ad, the hotel can also pay a small fee to participate in the metasearch. Typically, this will appear in the top four links. If a shopper is interested in viewing more rates, they can simply click on the “View more rates” button.