There are numerous ways to boost online bookings for hotels with Google Ads. You need to set up a campaign, optimize it, and track its performance. Here are some tips to help you do so.
Create a campaign in Google Ads
The Google Ads Center offers a variety of advertising options for hotel owners. Whether you want to increase brand awareness, fill rooms or drive direct bookings, you can optimize your campaign to suit your goals.
Before you can create a Google Hotel Ads campaign, you must have an active Google My Business profile. This will make it easier to get your business onto Google Maps, and show your business’s presence to prospective guests.
When people search for hotels, your ads will appear on the top of the results page, providing travelers with information about your hotel. You can also add an extended ad that shows amenities, photos and more.
Your hotel can choose between a brand campaign, a generic campaign and a cost-per-conversion model. If you opt for a generic campaign, you’ll have more reach. However, you’ll also pay a higher commission. In order to receive your full commission, you’ll need at least 20 conversions per week.
A brand campaign is typically used to search for hotels within a particular city. It can yield high conversion rates with minimal clicks.
The best way to maximize your return on investment is to optimize a hotel guest stay campaign. It’s important to set a realistic budget and to monitor your ad performance. Moreover, you should ensure that your ads are optimized for a certain percentage of your booking value.
Google offers different bidding strategies for Google Hotel Ads. These include a pay-per-click model, a cost-per-conversion model and a pay-per-stay model. Choosing the best one depends on the characteristics of your hotel. For example, if you have a boutique hotel with luxurious suites, you might be able to take advantage of a high generic campaign that will grab customers’ attention early in their customer journey.
To ensure your ads get the best visibility, you can use an SEO strategy to target specific keywords. You can also use PPCexpo’s Keyword Planner to align your keywords with the customer’s intent.
With an optimised marketing campaign, you’ll be able to drive bookings directly through your website. In addition, your ads will be visible across Google’s channels, including Google Maps, Google Assistant and more.
Track metrics for a campaign
If you are looking to boost your hotel’s online bookings, Google Ads can be an excellent choice. In addition to getting more people to book rooms, you can also get an edge over your competition with ad strategies that promote your properties’ unique selling points.
To ensure your campaign is successful, you must track your metrics and monitor the performance of your ads. This will help you to optimize your ads and increase the amount of money you make.
Before you can begin creating and running your Google Hotel Ads campaign, you must create a new account. Once you do, you can select your properties and bid on their locations. You can also choose a bidding strategy. When you bid on your properties, you should keep in mind the quality of the landing page.
Using Google Analytics, you can calculate your hotel’s engagement metrics. These metrics indicate how interested visitors are in your hotel. The higher the metrics are, the more likely they are to engage with your content.
Another way to track your hotel’s engagement metrics is to look at the numbers of people who visit your website and exit. These numbers are called bounce rates. People who come to your site, but don’t engage with it, are said to have a bounce rate. However, the ultimate measure of success is whether visitors follow your instructions and make a reservation.
You can also set up custom segments to compare the actions of different site visitors. This will allow you to determine which types of visuals and content your visitors are most likely to click on.
For pay-per-stay campaigns, you’ll need to set up a commission rate and upload reconciliation reports. Commissions must be approved by Google. There are other Google Ads campaigns that use pay-per-click models.
Finally, you’ll need to adjust your data feeds. As part of your Hotel Ads campaign, you should provide Google with all the inventory that you have available. Also, you should include links to your booking engine.
As mentioned above, Google constantly updates its algorithms and strategies to ensure that your campaign is performing as it should. If your hotel has incorrect records, you may be blocked from using Google Ads.
Optimize a campaign
Google Hotel Ads are a great tool for hoteliers to increase their online presence. Using the program can help you get more customers to book a room at your hotel. However, you need to know how to optimize a campaign to make it work.
One of the first things to consider is how your hotel rates compare with the competition. If your rates are competitive, you will receive more clicks and keep your costs low. Also, you can get more leads from your website by creating a good landing page.
It’s also important to use conversion tracking to monitor your website traffic. This will allow you to see how much you are spending on a conversion, as well as how long people are staying. These tracking tools can help you optimize your campaigns to make them more effective.
In addition to these tools, you will need to create a Google Ads account. To do this, you’ll need your company’s information, as well as payment and billing information. You will also need to whitelist your account.
There are many different options for ad creation, including Google Ads groups and Hotel groups. You can also use the PPC Signal tool to manage multiple campaigns from one location.
The best way to start your Google Hotel Ads campaign is by ensuring your landing page is up-to-date. Keeping your page up-to-date will ensure your visitors have the best experience. A faulty landing page can lead to lost business.
If you want to keep track of your conversions, you’ll need to integrate a booking engine that has an integrated connection to your Google Hotel Ads account. Once you have this set up, you’ll be able to track conversions and optimize your hotel guest stay campaigns.
Optimizing a campaign to boost online bookings for hotels isn’t as difficult as you might think. With the right strategy, you can improve your ROI and increase your bottom line.
Among other things, you should choose a hotel advertising strategy that’s in line with your brand and customer needs. Create an ad with a strong call-to-action, and include copy that will entice searchers.
Create a KAYAK campaign
It is important for hotels to keep the prices and availability of their rooms updated. Using a hotel ad on Google is a great way to ensure that your rooms are available for travelers to stay at. Having a strong presence on the platform also helps you to drive direct bookings. You can use a variety of different types of ads.
There are many benefits to using Google Hotel Ads. For example, these ads provide a dynamic real-time picture of properties and can target specific customer groups. They can also drive traffic to your website and generate more revenue. Another benefit of using these ads is that they are lower cost than traditional online advertising methods.
The Book on Google feature is a special type of Google Ads that allows travelers to book directly through the search engine. This option is not available for all hotels. Only those with over 25,000 rooms are eligible for this feature. However, it can still boost hotel bookings.
A hotel ad is only displayed to travelers who match specific traveler criteria. When travelers click on your ad, they will see a picture of your hotel, along with the name of your property and other information, like review star ratings and photos. After they have found the perfect hotel to stay at, they can then book their stay directly through the Google platform. In addition, the user can compare prices from other platforms, which is an added bonus.
When you create a KAYAK campaign with Google Ads, you can expect to see a significant increase in direct bookings. In fact, the campaign can help you save money by avoiding commissions that are often charged by third-party OTAs. But even though the pay per click costs are low, you should monitor your ad’s performance. Keep in mind that you need to adjust your bids and data feeds in order to achieve the best results. Using a free conversion tracking tool is a good idea.