Hotel advertising examples are a great way to learn what works and what doesn’t when it comes to creating a memorable hotel ad. Some of the latest hotel ads include the Loews Hotels “Wonderful Place to Wander” commercial, Marriott Bonvoy’s latest campaign, and Four Seasons’ “Every Moment Matters” ad.
Loews Hotels’ “A Wonderful Place to Wander” commercial
Loews Hotels, a subsidiary of the New York-based holding company, recently unveiled its latest ad campaign, which is designed to drive bookings and boost customer retention. The company tapped Mono, a creative agency, to create the campaign, which will be rolled out across the hotel chain’s 24 properties in North America, including four in the U.S., along with a handful of hotels in Canada. It is also developing a new US$150 million hotel called Live! By Loews, which is located in one of the most picturesque locations in all of the hotel industry.
The new campaign features a series of high-impact digital units, three new video spots, and a plethora of print ads. In addition to the aforementioned ad, Loews has unveiled a brand new logo, which encapsulates the company’s storied history with a diamond shaped “W” that takes cues from cartography.
One of the most impressive things about the new ad is the company’s repositioning of its hotels. While Loews Hotels has always been known for its immersive destinations, the company is now repositioning itself as a hotel company that offers thoughtful, unscripted experiences, reminiscent of the days when it was a family owned business. Aside from rebranding its namesake properties, the company is also planning to open five new deals in the next six months, in an effort to expand the company’s portfolio and keep its storied hotels in the public eye.
The new campaign also includes an interesting new approach to marketing and advertising. For example, the company has rolled out a “A Wonderful Place to Wander” campaign, which celebrates the brand’s deep roots in hospitality and the unique attributes of its destinations. This campaign includes a variety of high-impact digital elements, as well as a couple of videos that take the top spot on the aforementioned list. These videos have received positive feedback from guests, with many citing them as the best ones to come by in the past year.
The “Wonderful Place to Wander” campaign is a product of Loews’ partnership with Mono, which was selected last fall as its ad agency of record. The company commissioned Mono to develop a campaign that would be the brand’s “Must See” campaign. Although Loews’ website remains unchanged, the company’s social media profiles have been revamped with more engaging and interactive features. From there, the company is preparing for a major marketing push, with an eye towards repositioning its brand as a destination resort. Among the most impressive aspects of this new strategy is that the “Wonderful Place to Wander” concept is scalable, with properties in other parts of the country set to be inspired by the brand’s latest offering.
As a part of the new campaign, Loews has released a pair of high-impact digital units, a video with the most elegant visuals, and a fun little game of words. In addition to these, the company has released local print ads. Using the aforementioned ad as its model, the company is releasing a suite of branded microsites and mobile apps that will showcase what makes each of its properties unique. With a plethora of experiences at each of its properties, the company is sure to capture the hearts of guests looking to experience the world’s greatest places while soaking up the luxury of a stay at a storied hotel.
Marriott Bonvoy’s latest campaign
Marriott Bonvoy’s new campaign celebrates the power of travel and encourages travellers to experience the world. The campaign, which runs until the end of the year, will focus on the Asia Pacific region. It features a core film spot, eight 15-second films, and a 30-second commercial. Across various media channels, the campaign is aimed at fostering travel excitement. In the United States, the campaign will air during the NBA Finals, the Olympics, ESPN Monday Night Football, and the Wimbledon tennis tournament.
The Marriott Bonvoy campaign is built on the global tagline, “Where Can We Take You,” which promotes the transformative power of travel. It also encourages consumers to share their travel experiences via social media using the #TravelMakesUs hashtag. By encouraging travelers to share their unique perspectives on the value of travel, Marriott believes that it can inspire more people to discover their worlds.
Specifically, the campaign will launch in the US and Canada. It will include an immersive anamorphic installation, television and streaming spots, and out-of-home placements. In addition to these, the campaign will also run across digital channels, including out-of-home (OOH) and in-flight entertainment.
The Marriott Bonvoy campaign is divided into several components, with an emphasis on local travel. For example, the campaign will feature short films that were shot in Indonesia, Malaysia, India, and New Zealand. These films are a playful celebration of the power of travel and capture authentic, spontaneous moments. Each film is part of an interactive anamorphic installation that was developed by Inventech. This installation, located in Mumbai’s Phoenix Mills (Palladium) and the Cyber Hub in Gurugram, will allow viewers to interact with the films.
The campaign’s visuals will be featured in several locations, including the Tokyo Metro Shibuya Station and the Seoul Gimpo Airport. The campaign will also be featured on Singapore Airlines’ in-flight entertainment. Also, in collaboration with Pinterest, a virtual reality technology company, consumers will be able to experience a Pinterest quiz that teaches them about Marriott’s hotel portfolio. Lastly, the campaign will run a fit-for-purpose social media campaign. All content created through this campaign will be licensed by Marriott, meaning that it will be used to promote the campaign on the company’s social media channels.
Marriott’s “Power of Travel” campaign will also be deployed in other markets, such as China, Australia, and Europe. A series of mini docuseries will be aired in the fall. As part of its digital marketing efforts, the company plans to target augmented reality filters on Snapchat, and will collaborate with Pinterest to allow consumers to learn about its portfolio of hotels.
As a part of its marketing strategy, Marriott is looking to capitalize on a renewed interest in travel. The campaign features a challenge: “Stay for 30 stays in 300 days.” Consumers who make it through the challenge will receive a prize package worth over $30,000. One of the prizes is a trip to up to four destinations. Additionally, winners will receive round-trip flights to each destination, as well as $2,500 in Uber vouchers to help them get around.